Business Writing Skills

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"Either write something worth reading or do something worth writing."
- Ben Franklin

Business often requires that we communicate in writing, either on paper or electronically. Written communication has a significant impact on your organisation's brand and reputation so it is essential that business executives are trained in correct Business Writing Skills.

Good business writing includes:

• Taking personal responsibility for ensuring the communication takes place.
• Audience and reader focus – understanding who will be receiving the message.
• Impact analysis – how will this communication be received and acted upon.
• Accuracy and clarity.
• Cultural sensitivity – to the culture of the organisation and to national cultures.
• Timeliness – prompt and to deadline.
• Focus on value. What value will this communication deliver?
• Risk management – knowing what can go wrong and how to mitigate these risks.
• Setting high personal standards.
• Follow-up and follow-through