Examination Tests

I.     Vocabulary

A.     Match the phrases to the definitions.

1)  Market research                   a. a program of advertising activities over a period, with

                                      particular aims.

2)  Consumer behavior             b. a business which advises companies on advertising and

                                      make ads.

3)  Market segment                    c. how much a company thinks it will sell in a period.

4)   Sale forecast                        d. number showing how much a company has sold in a period.

5)   Product launch                    e. introduction of a product to the market.

6)   Sale figures                          f. length of time people continues to buy a product.

7)  Advertising campaign          g. description of a typical customer.

8)  Consumer profile                 h. where and how people buy things.

9)  Advertising agency               i. a group of customer of similar age, income level and

                                       social group.

10)  Product lifecycle                 j. information about what customers want and need.

11)  Hope                                    k. decide in detail what you are going to do.

12)  Plan                                      l. wish something will happen.

Answer here:

1	2	3	4	5	6	7	8	9	10	11	12

II.         Language Review.

A.     Use the words in the box to complete the questions.

When        How long           How many       How much          What         Which         Who         Why

1.      ……………………..is your sale forecast?

2.      ……………………..do you expect people to continue to buy these products?

3.      ……………………..market segments has your products been most successful?

4.      ……………………..did you target your new product at?

5.      ……………………..new products did you launch? Was it two or three?

6.      ……………………..money did you spend on the campaign?

7.      ……………………..did you contact an advertising agency?

8.      ……………………..did you launch this advertising campaign?

B.     Put the words in the questions in the correct order.

1.         Manager/like/our/talk/you/to/to/Would/marketing/?

       ……………………………………………………………………………………………………………..

2.         Do/a/advertising/lot/on/spend/they/?

       ……………………………………………………………………………………………………………..

3.         Where/new/advertise/they/their/range/did/?

       ……………………………………………………………………………………………………………..

4.         Did/targets/meet/you/your/sales/?

       ……………………………………………………………………………………………………………..

5.         How/a/do/often/report/write/you/?

                   ……………………………………………………………………………………………………………..

6.         Have/for/my/quarter/read/report/sales/they/you/?

       ……………………………………………………………………………………………………………..

III.      Skills.

A.     Decide whether each expression is:

a)    Interrupting,  b) clarifying or c) dealing with interruption.

1.      You mean, we do not do too much business then?                                  ……b…

2.       Could I just say something?                                                                       …………      

3.      What? You think our transport department could do the job?              ………...

4.      If you will just let me finish……                                                                   …………

5.      Just a moment, please.                                                                                 …………

6.      Sorry could I just comment on that, Mark?                                               ………...

7.      How do you mean exactly?                                                                         …………

8.      Hold on a minute.                                                                                         …………

9.      I would like to finish, if I may…….                                                               …………

10.  Are you saying……?                                                                                      …………

IV.       Writing

A.     Kati receives this e-mail from Stockholm informing her about some changes. Complete the e-mail from the word in the box.

sending           are leaving            cannot           has to          have to            seeing

To: feketekati3@freemail.hu

From: Per.Jonsson@lindcom.se

Dear Kati.

Thank for sending the schedule.

Unfortunately, we…………………………….change our plans owning to unexpected problem here at headquarters.

We………………………..… leave on Wednesday 24 as we intended. Instead, we ………………………. for Budapest on Thursday 25 on the same flight, and returning to the Stockholm on the Saturday morning. The performance Evaluation is very important we want to have at least two full hours for that. The meeting with Ms Viktor……………….…………. be after that, either later in the day after see which is more convenient.

Apart from that, feel free to make any other changes you like.

I apologies for the inconvenience this may cause you.

Looking forward to………………………… you soon.

With best wishes,

Per

V.          Answer the questions.

1.      What is the four Ps’ form of the Marketing Mix?

……………………………………………………………………………………………………………………………..

……………………………………………………………………………………………………………………………..

……………………………………………………………………………………………………………………………..

……………………………………………………………………………………………………………………………..

2.      Think of some products you have recently bought. Why did you buy them? Which of the four Ps influenced your decision to buy?(4 marks)

.……………………………………………………………………………………………………………………………

……………………………………………………………………………………………………………………………..

……………………………………………………………………………………………………………………………..

……………………………………………………………………………………………………………………………..

3.      Imagine you want to promote a brand. Which of these strategies or other would you most like to use and why? (4marks)

a)     Celebrity endorsement

b)    Product placement in film

c)     Direct marketing

d)    sponsorship